Content curation is the process of sorting through vast amounts of content and selecting the best or most relevant pieces to share with your audience. When done right, it can help you save time, build relationships.
Mistake #1 – Linking to Poor Quality Content
One of the biggest mistakes you can make when curating content is linking to poor quality sources. This not only reflects badly on you, but it also gives your audience a bad experience. Make sure you only link to high-quality content that is relevant to your niche.
Curating content is all about giving your audience the best possible experience, so don’t skimp on the quality of the sources you link to. Mistake #2 – Not Reviewing Content Before Posting
Before you even think about sharing the content, you should make sure it’s the best possible content for your audience.
Mistake #2 – Using the Same Few Sources
Curation is the process of finding, organizing, and sharing content from sources across the web. When done right, curation can help you build thought leadership, drive traffic to your website, and establish yourself as an expert in your industry.
However, many people make the mistake of using the same few sources over and over again. This not only limits the scope of your content, but it also makes it more difficult to find new and interesting content to share. To avoid this mistake, be sure to. This type of mistake is often made by people who don’t have much knowledge about SEO or social media.
Mistake #3 – Curating Only Blog Posts
A common mistake that many business owners make is curating only blog posts. While blog posts are a great source of content, they shouldn’t be the only source. Curating a mix of content from different sources will give your audience a well-rounded view of your industry and help you stand out from the competition.
To do it right, focus on curating a mix of content that includes blog posts, articles, infographics, videos, and more. To find blog posts, utilize tools like BuzzSumo and CoSchedule to find top performing posts on a given topic.
Mistake #4 – Automating Content Curation
One of the most common mistakes businesses make when it comes to content curation is automation. While automation can save you time, it can also lead to subpar content that doesn’t resonate with your audience. Instead of automating your content curation, take the time to curate content manually.
This will ensure that the content you share is high-quality and relevant to your audience. If you are thinking about starting a content curation business, follow these three simple steps to ensure that your business thrives and isn’t doomed to fail:
1. Create Content Curation Policies: Your content curation policies will include what types of content you want to include in your daily newsletter, social media posts, and your blog. This is also a great time to outline which articles are added to the marketing/promotional toolkit, and what type of content you want to include.
Your content curation policies will include what types of content you want to include in your daily newsletter, social media posts, and your blog.
Mistake #5 – Failing to Give Proper Attribution
If you’re curating content, make sure to give proper attribution to the original source. This is the fifth mistake to avoid when curating content.
I’ve seen several examples of content curators who fail to give proper attribution. Attribution should be straightforward, so don’t shy away from using the credit button on social media or your blog. This is the fifth mistake to avoid when curating content.
I’ve seen several examples of content curators who fail to give proper attribution. Attribution should be straightforward, so don’t shy away from using the credit button on social media or your blog.
Mistake #6 – Using ONLY Curated Content
So many people make the mistake of using only curated content. Content curation is a great way to add value and engage your audience, but you have to do it right.
When done wrong, content curation can actually hurt your business. Here’s how to do it right. Konstantin made the same mistake, now he’s on the bottom. What you might not know is that there’s a big difference between content curation and guest posting.
The most important thing to remember is that you should never make money with your guest post. It should be an educational experience for the audience, not a way to get paid for content curation.
Mistake #7 – Adding No Value
Too much content and not enough value is a common mistake that businesses make when it comes to content curation. To do it right, you need to focus on adding value to the content you’re sharing. This can be done by providing insights, commentary, or even just offering a different perspective.
By adding value, you’ll ensure that your content is seen as valuable by your audience, which will lead to more engagement and conversions. Let’s take a look at some of the ways you can add value to your content:
Mistake #8 – Not Doing Keyword Research
If you’re not doing keyword research, you’re making a huge mistake. Keyword research is essential for content curation. Without it, you won’t be able to properly target your audience or understand what they’re looking for. Do your keyword research before you start curating content, and you’ll be in a much better position to succeed.
Content curation involves selecting the best content, which will be based on your research. It may seem counter-intuitive to want to include only the best content, but that’s exactly what you should do.
1. In this example, you want to create content that would appeal to the following market:
2. Here’s what a content creation strategy might look like. You start with a keyword you want to target.
2. 1 You then identify a “research question. ”
2. 2 Next, you use the research to discover the following: – What type of content would best answer your question? – Who are your target audience? – What keywords are relevant to your question?
2. 3 Then you determine which of those search terms is most important and focus on that one.
Mistake #9 – Having No Call to Action
A call to action is essential to content curation. If you don’t have a clear call to action, your audience won’t know what to do with the information you’ve shared. To avoid this mistake, make sure every piece of content you curate has a clear call to action. That call to action should include your target market.
Your audience can always contact you if they want more information or are interested in signing up for your list. Include a call to action in your title as well as on each piece of content.
Every business needs great content to succeed. Content curation is a process of finding, selecting, and sharing the best content on a given topic. When done right, it can help you build relationships with your audience, position yourself as an expert, and drive traffic to your website. Here’s how to do it right.